Howdy, I’m Erica.
I am a researcher, strategist, and designer with a mission: creating transformative growth that's sustainable for everyone.
Over the course of my career, I’ve found that my varied passions all ladder up to a single story arc: "Do good work. That matters. To real people".
I believe that we have the power to create positive impacts at the exact intersection of business, the people who run them, and the communities those businesses are a part of. But if who we are is defined by what we do, here’s what I’m generally up to these days:
Graduate School
Earning a Master of Fine Arts degree in the Communication Design program, within the School of Art & Design, at Texas State University in beautiful San Marcos.
Graduate Thesis Research:
Operation Diversify
Scholarly and Applied Research to develop my thesis topic: Operation Diversify: The Power & Potential of Democratizing Design — Adapting HCD Methods for At-risk Small Producers in the Texas Hillcountry to Help Them Diversify Their Farming & Ranching Businesses
Lazy S Ranch
Helpin’ ma paw manage our 150-year-old cattle ranch in Menard County, Texas settled by my great-great-greats. It’s 1800 acres of pure magic, and where our family raises dorper sheep, boer goats, and black angus cows.
A Few of My
Favorite Things
My two dogs (Bowie, a huge 110# Chocolate Lab & Queenie, a tiny 8lb wirehair dachshund), travel, traveling to scuba dive, traveling to eat & see art, kitchen experiments, painting & drawing, camping, hiking, BBQ, coffee, seeing bands in tiny dives, skulls n bones, and all the glittery stuff.