Working Together
Our tried and true, flexible framework is a people-first approach we’ve practiced, revised and perfected to address modern business challenges and meet customer demands. It’s easily adapted to fit just about any organizational need, business case, extended program, or one-time project.
A Flex-to-Fit Process
Research + Discover
To frame challenges and zero-in on key opportunities, our team starts with laying a strong foundation. We will:
ramp-up on current state;
survey the competitive landscape;
create brand personas or behavioral archetypes
If more data is needed, we’ll suggest a right-sized research plan – then deliver insights & recommendations to get going!
Align on Strategy + Plan
An Executive Summary grounds the team-at-large in the current state problem space, then we’ll move on to a mini-workshop with key project stakeholders, where we’ll collaboratively define the ideal future state.
We’ll deliver a Project Brief with a well-crafted problem statement, key opportunities; and a recommended strategic approach.
Once the brief is approved, we’ll create a corresponding project plan to keep expectations in-check and the effort on-track.
Solve + Validate
When success is mission-critical, this key step mitigates risk by generating a blueprint we’ll lean on as we bring the solution to life.
Together with key stakeholders in a mini-workshop, we’ll ideate and explore conceptual solutions, then create a “just enough” prototype to test with real users, validating the best way forward.
Once the proto-solution is approved, Use Cases or User Stories will be delivered to fuel our backlog of work.
Design & Produce
Bringing a solution to life is a little different for every project, but may include a number of different activities like: Content Strategy, Copywriting, Information Architecture, User Experience Design, Visual Design, and Production Design and Documentation.
If the project is going on to Development, we are available for Visual QA, design consults, and minor design tweaks.
If the project is going on to Print Production, we handle proofing and press checks as needed.
Launch + Learn
A launch or rollout plan for digital projects may include a few extra steps like:
a brief pilot or beta testing
creating job aids to support internal change management
defining a governance process
or other guidance and resources
The goal is to ensure a smooth transition that leaves your team feeling confident and fully prepared to manage the release.
Iterate + Evolve
Launch is only the beginning! A clear plan to manage solution lifecycle empowers us to balance new goals or pivots with ever-evolving customer needs, keeps solutions fresh, and boosts your Brand or Product’s staying-power.
Sustaining a solution involves measurement and reporting, synthesis and analysis, evaluation and insights, then defining next steps to fuel iteration.