SERVICES | BRANDING

Agile Brand Development

Just What You Need

Four unique services to meet you wherever you’re at in the brand-building journey — whether launching a new product or service or breathing life into a well-establish brand that’s well-loved. These services are great à la carte, but even better with the right combo.

BRAND FOUNDATIONS

Beautiful branding begins with the basics:

Define brand mission, vision, values, personality, tone and voice
Understand the stakeholder ecosystem
Develop key audience personas.
Establish guidelines across various media and in specific contexts (such as branded print materials and website versus social media)

Let's Chat About Creating A New Brand

BRAND SIGNATURE

A labor of love in which the visual signature of a brand is established, then meticulously adapted to create versions specific to medium and application, including:

Black & White, RGB, HEX, CMYK
Limited Palette, Full Color
Standard Digital, HD Digital, Print
Extra Small, Standard, and Large

Rules for use across various media are defined and added to the Brand Book.

Let's Chat About Creating A New Logo

BRAND EXPRESSION

Essential building blocks of a brand’s visual expression, when combined, create stunning compositions. Depending on the brand, design elements developed may include:

Color Palettes
Photography
Illustration
Graphic Elements
Typography
Iconography
Motion

Let's Chat About Building A Brand

BRAND EXTENSION

Gradually develop holistic, unified brand expressions across a variety of applications such as:

Physical Signage
Merchandise
Promotional Materials
Menus
Print and Digital Advertising
Trade show booths
And beyond

Let's Chat About Creating Branded Materials

FEATURED PROJECT:

Avenue B Brand Refresh

Phase 1: Create a Solid Foundation | Brand Platform

In Phase 1, we performed Market Research to define the audience, developed Personas to represent key types of customers, then articulated foundational brand basics: Brand Mission, Values, Vision, wrote a compelling Positioning Statement, and Tagline.
Phase 2: Create the Brand's Visual Signature | Logo Design

In Phase 2 we invented the brand’s visual signature: it’s logo. We created a range of conceptual ideas and visual explorations, narrowed to a final choice, refined, perfected, produced, then delivered a repository of logo assets and guidelines for print and digital.
Phase 3: Define the Brand's Visual Expression | Brand Identity

In Phase 3 we styled the brand’s visual expression by defining a comprehensive range of stylized compositional elements including Typography, Color Palette, Graphic Elements