B is for Beautiful Branding
Brand Refresh for an Award-Winning Design-Build General Contractor in Austin, TX
Husband/Wife Team Jeff & Katie Bullard wanted the branding for their business to reflect their combined expertise, sophistication, style and multi-award-winning work in the ultra-competitive general contracting design-build space in Austin, Texas.
Brand Platform
In Phase 1, we performed Market Research to define the audience, developed Personas to represent key types of customers, then articulated foundational brand basics: Brand Mission, Values, Vision, wrote a compelling Positioning Statement, and lastly, developed the Tagline.
Logo Design
In Phase 2 we invented the brand’s visual signature: it’s logo. We created a range of conceptual ideas and visual explorations, narrowed to a final choice, refined, perfected, produced, then delivered a repository of logo assets and guidelines for print and digital.
Brand Identity
In Phase 3 we created the brand’s visual expression by defining a comprehensive range of stylized compositional elements including Typography, Color Palette, Graphic Elements
And a peek behind-the-scenes at the work & deliverables
Brand Pillars defined who Avenue B is and what they stand for.
Brand Personas: Defining and Understanding the Audience
Key Persona: Understanding Avenue B's Target Audience
Brand Strategy: Tagline Concepts incorporating points of difference that ladder-up to the Brand Pillars
Applied Branding: Business Cards (front)
Applied Branding: Business Cards (front)
Applied Branding: Window cling office signage
Applied Branding: Advertising that drives the audience to visit the website