Texas Chili Queens Brand Identity
Slinging Chili, With a Twist
Founder Ed Hambleton dug into his San Antonio roots and LGBTQ+ advocacy to come up the concept for his Texas Chili Queens food truck — and we created branding to celebrate the spirit behind this operation.
Type Studies &
Hand-crafted Lettering
We couldn’t find a perfect typeface to capture the essence of “Texas Chili” and “(drag) Queen” — so we hand-drew it… in lipstick… on a mirror. The Q is a lasso that marries the concepts of Texas Chili and Queens.
Logo
Design
We paired the hand-drawn “Queens” with a distressed slab serif typeface, a deep chili cayenne red plus metallic gold shimmer, and the perfect branding for this food truck was born.
Truck Wrap, Menus, Business Cards & More
We crafted a variety of different materials for cohesive branded visual system across the mobile storefront, menus, business cards, website, merch, and more.
And a peek behind-the-scenes at the work & deliverables
Texas Chili Queens Business Card Gold Foil Stamped
Texas Chili Queens Business Card Gold Foil Stamped
Texas Chili Queens Food Truck Vinyl Wrap Schematic
Texas Chili Queens Food Truck Vinyl Wrap
Texas Chili Queens Food Truck Vinyl Wrap
Texas Chili Queens Menu Cards