Innovate & Iterate
Fassst

A one-week innovation sprint fueled this product team’s backlog for a year

A One-Two Punch

This cross-functional team were all early-career and recent hires, so this design sprint would pull double-triple duty as an opportunity to:

Enhance the customer lifecycle
Generate sorely-needed foundational artifacts, like personas and journey maps
Kickstart collaborative problem solving in a safe, welcoming space, as this team moves through the Forming and Storming stages of team building.

SPRINT PROBLEM STATEMENT:

We have the ability to communicate meaningful insights and actionable results to our customers, but aren't doing it well — or at all, in many cases. We are missing opportunities to leverage insights and engage with customers over the long-term, extending the customer life-cycle in a meaningful way.